The recent explosion of AI upon the world has brought everyone a plethora of useful (and some not so useful!) tools. Accompanying this is also well founded potential dangers of AI, with the risk of unchecked development leading to unintended consequences, such as job displacement, ethical concerns, biased algorithms, and the potential for autonomous systems making decisions beyond human control. Still, despite the challenges in this rapid development, AI is already a valuable tool in everyday life, ranging from virtual assistants to image processing in smartphone cameras, through to autonomous vehicles. Here we take a closer look at how AI can also be used as part of your marketing efforts with marketing webinars.
Benefits of using artificial intelligence for your webinar creation process
There are several benefits to incorporating AI into your webinars. Some of the ways your brand can save time creating the presentation include the following:
Boosting efficiency
Use AI to transform your webinar content into blogs, videos, and social media posts efficiently. AI also allows you to generate an online library for various marketing channels right after your webinars; this can help you put this content to your audience when they're most engaged.
Improve personalization in the presentation for your webinar
AI can help you curate content relevant to your target audience and share your knowledge. This can create more content and lead conversions for each webinar you do. It also improves how your audience connects with you, giving you a personal face.
Elevating scalability
As a marketer in a constantly evolving business world, scalability is an important way to gain an advantage. With AI, you can transform data on a massive scale and analyze how you pair AI, automation, and human input. You can also use its massive analytic capabilities to monitor and optimise your webinar campaign performance, taking it to the next level.
How you can use AI to speed up your webinar content creation
You can use AI tools to improve your webinars in several ways, here are just a few:
Creating quality outlines
Outlines are the backbone of any good webinar presentation; without them, you may find yourself derailing hopelessly off-course or, worse still, forgetting the things you would have loved to speak on.
Fortunately, AI can help you create quality outlines for your webinars in record time, provided you use the correct prompt. For example, if you are stuck trying to prepare a webinar, you can use ChatGPT to save time creating the slide presentation outline. Here are the steps on how to do that:
- Come with an SEO-optimized title.
- Request the AI tool (in this case, ChatGPT) to create a brief for your webinar. Ensure that you indicate the tone you would most prefer. For example, write a helpful brief on B2B SaaS businesses.
- Next, instruct the tool to generate an outline based on the just concluded topic and the brief.
- You can also instruct the tool to generate more content under each bullet point. Do this until your outline appears satisfactory.
Choosing the right webinar type
Sometimes, you need clarification about which webinar type will best suit your audience or highlight the importance of your product or service. However, you can train AI models like ChatGPT to help you sort through variables such as time and day, target ICPs, and how they align with your company's core values and beliefs.
You can also use AI to analyze similar webinars and develop the correct insight humans would maybe not identify. Going through this data can give you an idea of how to approach webinar creation best.
Audience engagement
Audience engagement is a vital part of any webinar, especially if it is a live event, but it can easily prove to be a time drain, leaving you with little or no time to develop and refine better content. You can use AI to cut the time and effort needed for when webinar planning.
You can use ChatGPT to generate poll questions, which can then be refined and tailored accordingly.
Image generation tools like Midjourney can be used to create dynamic visuals for your slides.
AI text-to-speech tools can reply to chats during a live event, and you can have frequently asked questions programmed to auto-reply if you have a large an engaged audience that you may otherwise struggle to respond to.
After webinars and with Evergreen webinars, you can use AI to reply to comments and queries.
If you are creating an Evergreen on-demand style webinar you could experiment with platforms such as Synthesia to prerecord your presentations using an avatar - this is particularly useful if generating large amounts of webinars from script outlines you have generated. Taking this one step further AI can then create different language versions of your webinar enabling you to reach multiple regions in their native language.
Tips for using AI in webinars successfully
As impressive as AI tools are, they still come with some limitations. If you want to use them successfully, you might want to heed the following tips:
- Do your research. Don't take everything AI generative models spill out as indisputable. Research the topic before starting, or fact-check anything you get from AI.
- Make advance plans. Just because the AI writing assistants will cut time doesn't mean you must wait until the last minute to start.
- Learn some AI prompts. For most AI tools, the quality of your prompt will determine the output. Ensure that you're mastering prompt use for creating content to keep your audience engaged.
- Edit and organize each presentation yourself to give it the ultimate human feel.
Conclusion
As artificial Intelligence becomes an increasing presence in the modern world, many businesses now relay on many AI tools already to operate efficiently. AI tools can have an impactful contribution to your business, provided they are used correctly. With the help of AI, you can save time in webinar creation, analyze data concerning the webinar performance, create engaging polls and dynamic visuals, and engage participation with attendees.
Frequently Asked Questions
What are the best platforms for webinars?
Cloudpresenter is a leading webinar hosting platform, offering a robust solution for all your online events. Sign up and experience Cloudpresenter's powerful built-in tools firsthand that simplify planning, promotion and delivery of professional webinars scaled for impact. Cloudpresenter AI tools will be available soon, providing much of the suggested ideas in this article in one platform.
How do I participate in a webinar?
Joining or participating in a webinar is very easy. You must access the webinar platform first using the provided link. Click or tap to join the meeting, input your email address and name if prompted, and then join.
How much does it cost to host a webinar?
Webinar costs can vary wildly from $300 and $3000 and beyond, depending on the audience size, scope, content creation required and platform you choose to use. However, considering they are essential, you want to ensure you plan properly to create a realistic budget. You can increase efficiency and save costs by using platforms like Cloudpresenter that include advanced registration and custom landing pages all within the plan.
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