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5 Must-have key skills for event marketers to achieve success

Event marketing is crucial in helping businesses and managers connect to their customers, build engagement, and increase brand awareness. It is worth noting that events provide businesses and managers the opportunity to display their services and products and also showcase their values to a larger audience who are their targeted audience.

Matt Francis
March 14, 2024

Streamline your events with event management software

Event management software helps you systematically plan and manage the event, leaving no stones uncovered. Good event management tools help you perform tasks such as registration and ticketing of attendees, tracking event attendance, attendee engagement, event calendar schedule, promoting and marketing, and, most importantly, booking venues and organizing catering.

Matt Francis
March 13, 2024

Demand generation: A comprehensive guide

Demand generation tactic is a crucial part of inbound marketing strategy and is often the first line of action in establishing general awareness of your program. However, the benefits of demand generation extend beyond helping prospective clients see your product or service.

Matt Francis
March 14, 2024

Cloudpresenter's green initiative with Tree-Nation: A sustainable partnership

In a world where environmental responsibility is crucial, Cloudpresenter has forged a meaningful partnership with Tree-Nation, showcasing a commitment to sustainability and social impact. This collaboration has seen Tree-Nation plant 402 trees to offset the carbon emissions generated by Cloudpresenter's webinar and video conferencing software.

Matt Francis
March 13, 2024

How to use AI in webinars

Artificial Intelligence often conjures images of mass destruction and a dystopian landscape. Still, until that happens, they are fast becoming valuable tools in every facet of life, ranging from autocorrect to search engines. They can also be helpful for marketing, and seeing as webinars are a crucial part of digital marketing, you can find ways to use them in your webinars.

Matt Francis
March 13, 2024

How B2B SaaS companies can use webinars to drive product sales

Assuming you are one of those marketers or business owners who hasn't invested a dime in webinars as part of their SaaS marketing strategy, you are missing out. Discover some of the best tools for hosting webinars.

Matt Francis
March 13, 2024

Utilizing live streaming in your social media strategy: A guide

Making a social media live video is often referred to as going live. It refers to sharing videos on social media shared in real-time. The live features of most social media platforms like Instagram often include audience engagement tools such as live chats, polls, comments and question prompts to make the event more enjoyable.

Matt Francis
February 27, 2024

How to monetize your virtual events in 2024

Throwing money into a dark hole is not something anyone would want to do intentionally. Yet to grasp how to make money from virtual events that's what you'll find out in this detailed post. Dive in to learn the ways to monetize your virtual events.

Matt Francis
March 4, 2024

Webinar vs Seminar: Will webinars take the spotlight?

Understanding the differences between a webinar and a seminar is crucial for organizers and participants alike, as it directly impacts the effectiveness and suitability of the chosen format for knowledge dissemination. Understanding these disparities enables organizers to tailor their approach to suit the objectives, audience, and resources available.

Matt Francis
February 21, 2024

How to record a webinar and repurpose its content

Considering the importance of webinars in the digital marketing world, it is common for marketers to seek ways to maximize the use of each webinar they make. One way they can do that is through repurposing webinar content.

Matt Francis
February 23, 2024

Common virtual meeting mistakes to avoid in 2024

Mistakes are things we do unintentionally. In today's business world, making these virtual meeting mistakes can limit the results or value you'll get out of your virtual business meetings. As a potential host, learning to avoid the most common virtual meeting mistakes will put you on the right track toward getting the highest value from your online meetings.

Matt Francis
February 19, 2024

The benefits of sponsoring a webinar

In this article, you will discover the benefits of webinar sponsorship and some steps you can take to ensure that you're sponsoring webinars that best represent your brand.

Matt Francis
February 15, 2024

How to find a trending topic for your next webinar

There are several ways you can discover which topic is relevant to a webinar attendee; one of those ways is to find out and address trending topics on your webinars. Before hosting a webinar, consider using the following options to find a perfect webinar topic.

Matt Francis
February 15, 2024

The beginner's guide to Event Marketing

The tips, ideas, and strategies shared in this post will help you explore the potential of event marketing like never before. Over 80% of US marketers are getting sales from the money they spend on event marketing.

Matt Francis
February 15, 2024

6 Effective ways to promote your webinar on social media platforms

Get valuable insights to help you attract more people to attend your live webinars. But before that, let's share mistakes that may limit your webinar success.

Matt Francis
February 21, 2024

The teacher’s guide to virtual learning webinars

If you're an educator wishing to adopt new teaching and learning forms you may have questions. How efficient is virtual learning? What are the types of virtual learning, and what platforms work best? How can I engage my classes online? This article answers these questions.

Matt Francis
February 7, 2024

Comparing live vs pre-recorded webinars

Both webinars have merits and demerits as a form of marketing and dishing out information. The reality is that both live and automated webinars can benefit the content and digital marketer if they are used correctly. In this article, we will find out just how.

Matt Francis
March 1, 2024

Webinar vs Podcast: How to choose the right format for your business

Whether you are a business owner or marketer looking for proven ways to increase brand awareness and generate quality leads and sales, webinars and podcasts are very likely to pop into your mind. Assuming you have experienced how each of these content types works in the context of marketing, you might be wondering which one is better for your current business goals or needs.

Matt Francis
February 23, 2024

Cloudpresenter shines brightly as a high performer in G2's winter report 2023

G2 Winter Report brings together verified user reviews to help present an impartial, comprehensive perspective of top software businesses globally. It showcases the most deserving of organizations, who have earned their successes through excellent performance and stellar feedback from their users.

Matt Francis
January 30, 2024

How to critique your webinar and virtual events

In the ever-expanding world of content economy, very few tools are as proficient and effective as the webinar. Webinars are great because they allow you to disseminate information and engage the audience while providing a platform for meaningful interaction. Use this blog as a guide to improve your webinar performance. You can effectively critique your webinar presentation to ensure it captures your audience's attention and leaves a lasting impact.

Matt Francis
February 16, 2024

How to present like Steve Jobs during online webinars

This article will show you some tips to help you improve your presentation by analyzing the presentation style of Steve Jobs. Good presentations do more than dish out information; the ultimate goal is to change how people view the subject or product you offer and, if possible, take the actions that you wish them to take, whether it be starting a healthy routine or purchasing your product.

Matt Francis
February 9, 2024

How to build an event calendar that aligns with your Go-To-Market Strategy

Launching a new product can be a fast-paced and considerably demanding activity. But with a go-to-market (gtm) strategy, you can better position your product to your ideal customers and mitigate the inherent risk of launching a product or service.

Matt Francis
February 7, 2024

Tips to attract more clients with product demo webinars

Whether it's your first time trying to explore the use of product demo webinars or you are just looking for proven tips to improve your client acquisition strategy, we'll help you accomplish that through this post.

Matt Francis
March 8, 2024

10 Common webinar mistakes and how to avoid them

From one business context to another, people can always experience the benefits of hosting webinars. But when you are relatively new to it, some of the most common webinar mistakes can prevent you from getting the desired benefits.

Matt Francis
January 30, 2024

How to use webinars to increase e-commerce conversion rate and grow your business

Video content marketing influences purchase decisions and conversion rates across different ecommerce niches. However, the type of video you use and how you use it often makes a big difference.

Matt Francis
February 21, 2024

Hybrid event planning checklist for event planners and marketers

Step into the Future of Events! Unlock the potential of hybrid gatherings, seamlessly blending virtual and in-person experiences. From expanded accessibility to enhanced networking and increased engagement, the possibilities are endless.

Matt Francis
February 7, 2024

Understanding the differences between webinars and video conferencing

Explore virtual communication! Learn the difference between webinars and video conferencing. Elevate your online presence effortlessly. Welcome to the future of connectivity!


Matt Francis
February 7, 2024

How to setup your video conferencing room for online meetings

Master the art of virtual meetings with our essential guide to optimal video conferencing setups. From improved communication to enhanced collaboration, ensure your online meetings make a lasting impact.

Matt Francis
February 7, 2024

How to conduct a webcam test before your webinar?

Master the art of flawless online presentations with our guide on testing your webcam and microphone like a pro. Ensure crystal-clear audio and sharp visuals for a seamless virtual event!

Matt Francis
February 7, 2024

Top virtual holiday party ideas to engage and inspire your remote team

Unwrap the magic of the season in pixels and laughter!  Join virtual holiday party, where remote team bonds shine brighter than ever. Celebrate together, bridging distances with joy and shared moments!

Matt Francis
February 7, 2024

Best webinar formats for quality B2B lead generation

Unlock the power of webinars for B2B lead generation! Discover proven formats like customer education, product demos, expert interviews, joint ventures, case studies, and live Q&A sessions.


Matt Francis
February 7, 2024

Webinar follow up email writing guide with templates 

Supercharge your webinars with winning follow-up emails! Elevate attendance, engage leads, and convert with our proven templates and expert tips. Don't just host, maximize impact.

Matt Francis
February 7, 2024

How to create the best webinar landing page that converts prospects into attendees

Unlock the secrets to webinar success! Dive into our latest guide on creating high-converting landing pages for your virtual events. From captivating headlines to persuasive CTAs, learn the art of engaging your audience and boosting registrations.

Matt Francis
February 8, 2024

How to host on demand webinars for B2B lead generation

Elevate your lead generation game with on-demand webinars! Reach a global audience, capture quality leads, and nurture them with personalized content. Capture leads seamlessly, optimize with email and social promotion, and track success with analytics.

Matt Francis
February 7, 2024

The ultimate guide to creating a webinar marketing strategy in 2024

Elevate your marketing game with the ultimate webinar guide! From defining goals to post-webinar analytics, discover the secrets to engaging content and global reach.

Matt Francis
February 8, 2024

Virtual meeting etiquette and rules to engage your attendees

Enhance your virtual meetings by mastering proper etiquette and rules. Learn about key elements, why etiquette matters, and essential tips for punctuality, professionalism, and engagement. Ensure your remote meetings run smoothly and productively.

Matt Francis
February 8, 2024

50 Good questions to ask guest speakers during a virtual event or webinar

Elevate your webinars with these engaging questions for guest speakers, enhancing interactivity and knowledge sharing. Learn how to attract more participants, promote effectively, and find the right speakers for a successful event.

Matt Francis
February 7, 2024

Benefits of the virtual classroom

Discover the power of virtual classrooms! Break down barriers, save costs, and enjoy personalized learning. Whether you're a student or teacher, virtual classrooms offer flexibility and collaboration. Explore the benefits and top software options for an exciting educational future!

Matt Francis
February 7, 2024

13 Virtual event ideas to engage prospective attendees

Unleash the power of virtual events for business growth! Explore cost-effective, global engagement and exciting online event ideas in our guide. Whether a beginner or pro, discover new possibilities to boost your business.

Matt Francis
February 7, 2024

Virtual event planning guide for new beginners

Unlock the secrets to successful virtual event planning with our comprehensive guide! Whether you're a seasoned pro or just starting out, our checklist and expert insights will ensure your virtual events exceed expectations.

Matt Francis
February 8, 2024

Virtual event hosting guide for beginners

Unlock the world of virtual events with our comprehensive guide for beginners. Explore software options, event types, and benefits, and learn how to make your virtual event a resounding success!

Matt Francis
February 8, 2024

Virtual panel discussion guide for beginners

Learn how to engage a global audience, cut costs, and enhance audience engagement. Discover the benefits of expert panelist insights for your company's growth.

Matt Francis
February 7, 2024

How to write webinar email subject lines that drive higher open rates

Learn the art of creating attention-grabbing webinar email subject lines with real-life examples. Boost your webinar attendance and engagement with these proven tips!

Matt Francis
February 7, 2024

How to host an all hands meeting for your remote team?

Learn why hosting regular all-hands meetings is vital for company success. Discover benefits, best practices, and virtual meeting ideas to engage your team effectively.

Matt Francis
February 7, 2024

8 Webinar metrics to measure and improve conversion rate in 2024

Dive into webinar metrics and discover how to measure webinar success, engagement, and ROI effectively. Maximize the impact of your webinars today!

Matt Francis
February 7, 2024

Webinar invitation email: Examples, templates and proven best practices

Explore some of the best webinar invitation email templates, examples and best practices you can leverage to promote your upcoming webinar.

Matt Francis
February 7, 2024

How to promote a webinar to increase attendance rate

Unlock the secrets of webinar success! Learn the top 12 proven strategies for promoting your webinars and achieving your attendance goals. Whether you're on a tight budget or ready to invest, We've got the right tactics for you. Don't miss out!

Matt Francis
February 7, 2024

How to improve webinar attendee experience with virtual breakout rooms

Virtual breakout rooms are a fundamental feature of online communication tools, such as video conferencing platforms, designed to facilitate interactive and focused discussions in virtual meetings or classes.

Matt Francis
February 8, 2024

How to create an effective webinar funnel for success

Learn how to create powerful webinar funnels that engage your audience and convert leads into loyal attendees in this comprehensive guide.

Matt Francis
February 7, 2024

13 Essential post webinar survey questions to gather valuable insights

Upgrade your webinars with these 13 essential questions! After your webinar, ask your audience what they liked, how the speaker did, and how you can make things even better.

Matt Francis
February 7, 2024

Top ideas to make webinars more engaging - Best practices & formats

Engage audiences like never before. Discover expert strategies to boost webinar interactivity and captivate attendees throughout. From compelling titles to interactive breakout rooms, learn how to keep your audience engaged, ask effective questions, and share valuable resources.

Matt Francis
March 13, 2024

8 Best webinar platforms for marketers in 2024

It's not just about price. Learn why picking the right webinar software is about more than just money. Discover what works for different marketers and find the perfect fit for your team with this easy-to-follow buying guide.

Matt Francis
February 7, 2024

How to Host Engaging Webinars - Tips & Ideas

Learn how to create powerful webinars that captivate your audience. From choosing the right format and content to engaging participants with polls and Q&A sessions, this guide covers everything you need for a successful virtual event. Start hosting effective webinars that leave a lasting impact on your audience.

Matt Francis
February 21, 2024

How to host a successful webinar

Unveil the secrets to a flawless webinar experience with our comprehensive blog. From choosing the ideal webinar platform tailored to your goals, to captivating your audience with interactive engagement, we've got you covered. Level up your virtual events and leave a lasting impact - read the full guide now!

Matt Francis
February 7, 2024

Discover Cloudpresenter's easy to use features for presenters and audience members

When you enter into a Cloudpresenter session (or ‘room’), there are many functions and features available to both Presenters and Audience Members.  Here’s a brief walk through of the available functions once you enter a ‘room’ on Cloudpresenter.

Matt Francis
January 30, 2024

Gen Z in the workplace: what you need to know

Gen Z are already making their mark on the workplace.  In this blog we look at why, and how, Gen Z are are different and the things that are important to them. When it comes to work and workplace this next generation of workers and leaders will impact organizations in several ways.

Matt Francis
February 7, 2024

How to embrace the changing workplace

The workplace has changed; the workplace is not what it used to be.  The global Covid-19 pandemic forced changes upon businesses and organisations and in some cases, seemingly overnight.  To survive, businesses needed to implement systems and technologies that allowed whole workforces to work from home.

Matt Francis
February 7, 2024

The future of work - what will it look like?

The workplace has been completely reshaped because of the Covid-19 pandemic but what will the future of work look like?  The future of work will look very different to the past.

Matt Francis
January 30, 2024

Software update 5.33

Cloudpresenter software update: Available from: 20 February 2021.  Our latest update includes the implementation of the most requested feature, emoji reactions. Additionally, we are introducing minor improvements to the API...

Matt Francis
January 30, 2024

Event trends to watch for in 2024

Get a glimpse into the future of the meetings and events industry in 2024. Explore the notable event trends that you should be aware of in the coming year.

Matt Francis
January 30, 2024

Hybrid events everything you need to know

What is a Hybrid Event?  How do they work?Hybrid Events have been around for a while, and are most definitely here to stay, but there’s a lot to know!  Here’s our lowdown on what a Hybrid Event entails.

Matt Francis
February 7, 2024

How virtual events support business growth

Can a Virtual Events platform really help a business grow?We all know that planned interactions and meetings are important for all businesses and organisations. Whether this is a staff incentive, a training event...

Matt Francis
February 8, 2024

How to get the most out of online education in virtual classroom

How can you get the most out of virtual and online education? Hosting educational events, e-learning and online learning opportunities has become a well-established and go to format for many years...

Matt Francis
February 8, 2024

The pros and cons of virtual events

The pros and cons of Virtual Events.Sharing experiences and interacting with others with the same interests are two of the most exceptional and natural ways to make and create long-lasting relationships...

Matt Francis
February 6, 2024

E-learning top tips

What is the best way to inspire teams with e-learning? Online training and education and e-learning are widely used by many organisations associations, and businesses.  But how can you inspire teams via online learning?

Matt Francis
January 30, 2024

Virtual event ROI and measurement: how can you measure success?

ROI and measurement: how can you measure success? What data can (and should) you capture and how can you use this to quantify successful areas of your event?

Matt Francis
January 30, 2024

Why virtual events will always have a place

Virtual Events will always have a place, here’s why…Face to face events such as conferences, exhibitions, investigator meetings and seminars (to name a few) are powerful...

Matt Francis
February 7, 2024

How can Virtual Events support the climate crisis?

How can Virtual Events support the climate crisis?  The 5th June marks World Environment Day but this isn’t just a time to celebrate the magnificent and beautiful world that we live in.  It’s an

Matt Francis
January 30, 2024

Why virtual events complement face to face events, rather than replace them

Virtual Events support, not replace, face to face events.  Virtual Event platforms have facilitated remote schooling and have been a lifeline during the global pandemic.

Matt Francis
February 7, 2024

How do hybrid events work in practice?

How do Hybrid Events work in practice?  Over the last year, as Virtual Events and online experiences have become an everyday ‘normal’ experience for many, there has been a lot of chat around the to

Matt Francis
February 8, 2024

The ultimate guide to virtual meetings

The business benefits of online meetings attract many companies to spend money in this space. The interesting point is that online virtual meetings have so many benefits worth exploring today. But if you have been sitting on the attendee side for so long, this ultimate guide is for you.

Matt Francis
February 8, 2024

How to make your virtual experience a success

How to make your Virtual Experience a success.You might be about to host your first Virtual Event or maybe you’re just considering including Virtual Experiences, Events and Hybrid Events into your...

Matt Francis
February 7, 2024

5 reasons to make your next event a virtual conference

Do you need a Virtual Conference?  Conferences and events around the world are a fantastic opportunity to network, learn and share information, so why do you need a Virtual Conference?

Matt Francis
February 7, 2024